THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

The Mortgage Payment Is Only Part of the Cost

The Mortgage Payment Is Only Part of the Cost

The Mortgage Payment Is Only Part of the CostMartha Viera Parsons
Published on: 31/08/2026

Don't let hidden homeownership costs surprise you. Learn how to create a total housing estimate before buying in Southern Arizona with Martha's expert tips.

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Give the Neighborhood Its Own 15-Minute Showing

Give the Neighborhood Its Own 15-Minute Showing

Give the Neighborhood Its Own 15-Minute ShowingMartha Viera Parsons
Published on: 18/08/2026

Found a home you love in Southern Arizona? Spend 15 extra minutes exploring the neighborhood to evaluate traffic, streets, amenities, sidewalks, surroundings, and everyday livability.

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Southern Arizona Homebuyers: Check a Home’s Afternoon Sun

Southern Arizona Homebuyers: Check a Home’s Afternoon Sun

Southern Arizona Homebuyers: Check a Home’s Afternoon SunMartha Viera Parsons
Published on: 18/08/2026

Buying a home in Southern Arizona? Learn why revisiting a serious contender later in the day can reveal important details about sunlight, shade, patios, and home orientation.

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Martha Viera Parsons

Associate Broker · Realtor

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